DLP News Centre

07/01/2010

Texas Instruments’ DLP® Pico™ Technology Enables More Than a Dozen New Pico Products From World’s Leading Brands

New WVGA DLP Pico™ chipset delivers incredible, native DVD images from the palm of your hand

Las Vegas, NV – Jan. 7, 2010, 09:00am GMT: At the International Consumer Electronics Show (CES), Texas Instruments (TI) (NYSE:TXN) DLP® Products is showcasing a spectrum of more than a dozen new products featuring its award-winning DLP Pico™ technology. Also being announced is the production delivery of the new WVGA resolution (854x480) DLP Pico™ chip that provides native DVD images from the palm of your hand. Products using DLP Pico™ technology feature superb image quality, brightness and efficiency in such diverse consumer product categories as mobile phones, cameras, personal media players, toys, gaming, notebook accessories and multimedia pocket projectors.

“We are thrilled to see the breadth of new products coming to market all enabled by DLP Pico™,” said Frank Moizio, DLP Emerging Markets business manager. “Not only do these products feature incredible DLP image quality at compelling price points, but they are delivering new levels of entertainment and productivity to consumers and business users.”

DLP Pico™ technology is making an impact on several new product categories, including cameras and gaming. At CES, DLP Products will showcase a prototype camera with embedded Pico projector from Asia Optical, a leading manufacturer of digital cameras. Another new category for DLP is multimedia gaming, where Brightboxe is the first gaming projector to feature DLP Pico™ technology, boasting WVGA resolution at a consumer-friendly $199 price point in the US market.

DLP Pico’s entry into these exciting new product categories is coupled with a deepening of the commitment to innovation in categories where DLP Pico™ projectors are already leading the way. Samsung is following up on the success of its DLP Pico™ projector-embedded W7900 mobile phone in 2009 with the release of a new mobile phone, using the latest DLP Pico™ WVGA resolution chipset. In addition, LG will be showing its recently announced eXpo™ mobile phone with an optional DLP Pico™ projector. NTT DOCOMO recently announced the availability in Japan of the F-04B phone with an attachable pico projector enabled by DLP Pico™. Media players with embedded DLP Pico™ projectors are breaking into uncharted territory in terms of lumens, with Optoma and LG each announcing media player/projectors with 50 and 300 lumens, respectively. Finally, HP’s DLP Pico™ notebook accessory product is the first to achieve 100 lumens, making it an ideal solution for business professionals on the go.

While the advancements in DLP technology are providing consumers with increasing brightness and resolution from smaller form factors, the industry-low price points enabled by DLP Pico technology continue to bring the cost of projector products to very affordable levels. Some best-selling DLP Pico products even feature price points below US$200, including Optoma’s PK100, the new Brightboxe gaming projector and the new projector snap-on accessory for the LG eXpo™ mobile phone.

Groundbreaking and innovative new DLP Pico™ products are showcased in more categories than ever at CES this year, including:


MOBILE PHONE
• LG eXpo™/AT&T Pico projector snap-on accessory: (HVGA) US$179; Available on AT&T’s Web site
• NTT DOCOMO Pico projector phone dock F-04B: (WVGA) Availability to be announced
• Samsung Embedded Pico Projector: (WVGA); Availability to be announced

CAMERA
• Asia Optical Prototype: Demonstration of embedded camera prototype at CES

PICO PROJECTORS
• Optoma PK100: (HVGA); US$199; Available at Amazon.com
• Optoma PK101: (HVGA); US$229; Available at Amazon.com and Apple Stores
• WowWee Cinemin Swivel: (HVGA); US$299; Available at Amazon.com, Brookstone

PICO PROJECTION MEDIA PLAYERS
• Foryou Media: (WVGA) Availability in China to be announced
• JCO-Hite: (HVGA) Availability in China to be announced
• Optoma PK102: (HVGA); US$249; Available at Amazon.com and Apple Stores
• Optoma PK201: (WVGA); Availability to be announced
• Optoma PK301: (WVGA); Availability to be announced
• Samsung SP-H03: (WVGA); Availability to be announced

GAMING/MUTLIMEDIA
• Brightboxe: (WVGA) US$199; Available at select Target stores

NOTEBOOK COMPANION
• HP Notebook Projection Companion: (SVGA/480p); Availability to be announced

MULTIMEDIA POCKET PROJECTORS
• LG HS200G: (SVGA); US$499; Available at online retailers
• LG HX300G: (XGA); Availability to be announced
• Samsung SP-P410M: (SVGA); Available at online retailers

For updated information during CES about DLP Pico™ and other products from Texas Instruments, follow DLP on Twitter at @TI_DLP.

For more information on DLP Pico™ products, please visit www.dlp.com/pico.

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About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness projectors for business, home, professional venue, digital cinema (DLP Cinema®) and large-screen HDTVs. Many of the world’s top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only imaging technology with a legacy in digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in over 14,000 screens worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high-resolution, highly reliable, full-color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 20 million DLP subsystems have been shipped. For more information, please visit www.dlp.com or follow DLP on Twitter at www.twitter.com/TI_DLP.

About Texas Instruments:
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Media Contacts:

Christian Thévot Chris Martin/Amy Crosbie
TI DLP Products Waggener Edstrom
c-thevot@ti.com cmartin@waggeneredstrom.com
acrosbie@waggeneredstrom.com
+44 (0)20 7632 3800



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