DLP News Center
DLP Cinema® Technology Empowers Exhibitors With The Tools To Harness Digital Cinema’s Instant Opportunities And Future Innovations
DALLAS, TX / LAS VEGAS – April 15, 2013: As nearly 85,000* movie theatre screens around the world showcase the digital cinema revolution using Texas Instruments (TI) (NASDAQ: TXN) DLP Cinema® technology, the benefits of digital are becoming more apparent every day to both exhibitors and audiences – and even more is possible. Whether exhibitors are looking to improve their bottom line, or want to wow with the new experiences and technologies that surpass home and mobile entertainment, DLP Cinema can provide a forward-facing solution. Together with partner licensees Barco, Christie and NEC, DLP Cinema is helping to enhance theatres with the brightest 3D showings, high frame rate (HFR) content playback, large screen laser projection, and other advantages today.
“We have been at the core of the digital cinema movement ever since the first theatres adopted DLP Cinema technology nearly 15 years ago, and have championed its innovation and values throughout,” said Dave Duncan, manager of DLP Cinema and Professional Display for Texas Instruments. “Although we are thrilled as more exhibitors and theatregoers enjoy the benefits of digital with each showing, it’s all the groundbreaking possibilities still to come that are the most exciting.”
Using DLP Cinema technology in their theatres, exhibitors across the globe have been able to share the immersive quality of digital 3D through James Cameron’s Avatar, and a new level of detailed action via Peter Jackson’s HFR blockbuster, The Hobbit: An Unexpected Journey. Last month, AMC Theatres introduced the world’s first commercial cinema showing of laser projection, courtesy of a DLP Cinema-powered prototype projector from Christie that enabled Jon Chu’s G.I. Joe: Retaliation to be experienced in 3D at the high brightness levels normally seen in 2D showings.
Looking ahead, with the inherently high quality, speed, and reliability of DLP’s technology, it becomes a matter of when – not if – other breakthroughs will be made available to exhibitors using digital cinema. Students worldwide already interact with lessons and content via DLP-powered classroom projectors, and thus it is not a stretch to foresee audiences using similar gesture control to interact with a movie at a DLP Cinema-equipped theatre, perhaps to direct a scene or select an alternate ending. Wearable displays are in the works that deliver a live, up close level of augmented reality to individuals, which could also coordinate with a DLP Cinema projector for a personalized movie event. The power of DLP Cinema projection has also helped bring hologram-like renditions of famous entertainers to the stage, a capability that could also find its way to local theatres for a new type of live, 3D performance. While the best viewing of 3D content necessitates glasses, even with the speed of DLP Cinema technology, that same imaging quickness could one day result in a glasses-free experience in theatres of the future.
With a comprehensive range of DLP Cinema projectors available from Barco, Christie and NEC, including more compact, cost-effective models with DLP Cinema’s S2K chipset, the positive promise of digital cinema – and greater potential for the future – is being upheld for exhibitors of nearly every size and locale. From art houses and independently-owned cinemas to multiplexes throughout regions, DLP Cinema is partnering with owners to keep innovation alive, well, and, most importantly, possible for the industry. At Cinema Paradiso, located in the historic Vinnette Carroll Theatre in Fort Lauderdale, FL, a full digital setup featuring a DLP Cinema-powered projector with the S2K chipset promises to keep audiences coming back for more.
“With our new DLP Cinema projector, our audiences are so happy now,” said Gregory Von Hausch, President & CEO, Cinema Paradiso. “So much more content is available to us, and the audiences are delighted by the increased variety. But most of all, the image is everything – so brilliant, crisp and intoxicating. I love it, and so do our crowds.”
To learn about the benefits of projectors featuring DLP Cinema technology, please visit our partners Barco, Christie and NEC while at CinemaCon 2013. Additionally, join DLP Cinema on Monday, April 15 at 8:30am PT for the International Day Program breakfast, and on Tuesday, April 16 at 9:30am PT for the “Salute to the Top Grossing Films of 2012,” which will honor and illuminate the top titles from the past year. Additionally, for more information on DLP Cinema, please visit www.DLPCinema.com.
* As of April 1, 2013, worldwide adoption of DLP Cinema screens reached 82,364, with 43,615 of those being 3D-enabled. IMAX® Powered by DLP Cinema digital screens reached a total of 564 worldwide (308 in North America and 256 internationally).
About DLP Cinema
DLP Cinema is a proprietary technology that delivers clear, sharp, bright and accurate images to movie theatres globally. To manufacture and market under the DLP Cinema trademark, technology licensees, including Barco, Christie and NEC, must meet stringent standards and guidelines meant to ensure the best possible performance and picture quality. This digital picture and standard of excellence ensures that a DLP Cinema movie screening looks flawless and each showing is as perfect as the first with no annoying scratches, tears or weaving that detract from the movie going experience. For more information, please visit www.DLPCinema.com/Cinema/DLP-Cinema-Advantages/.
About Texas Instruments
Texas Instruments semiconductor innovations help 90,000 customers unlock the possibilities of the world as it could be – smarter, safer, greener, healthier and more fun. Our commitment to building a better future is ingrained in everything we do – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. This is just the beginning of our story. Learn more at http://www.ti.com.