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Texas Instruments DLP Cinema Will Celebrate 15 Years Of Leadership In Digital Displays Worldwide At CineEurope 2011

DLP Cinema lights up CineEurope 2011, bringing the brightest and most reliable digital picture possible to over 40,000 screens worldwide

Amsterdam – June 28, 2011: After 15 years of proven digital deployments all over the world and an unprecedented year of growth and success in 2010, Texas Instruments (TI) DLP has strengthened its leadership to become the leader in installations, brightness and reliability. TI DLP Cinema will be present once again at CineEurope, the European convention and trade show dedicated to the needs of the cinema industry.

DLP Cinema, the worldwide leader in installations:
DLP Cinema technology continues to dominate worldwide the 2D/3D digital cinema industry as the following figures evidence: Today, over 40,000 screens worldwide rely on DLP Cinema technology to light up screens for millions of moviegoers, with more than 8 out of 10 digital theatre screens worldwide using DLP Cinema technology. In other words, DLP technology has reached 85% market share worldwide as of June 2011.

Europe has one of the highest growth rates regarding the number of DLP Cinema digital screens: From January 2010 to June 2011, the number of screens increased by 187% to reach a total of over 13,550 screens. Among them, over 9,100 are 3D screens, which ranks Europe as the second largest region for 3D screens in the world, representing around 33% of 3D screens worldwide. In Europe, the number of 3D screens increased during this time period to an annual rate of 163%. For France, the leading European country in number of digital screens increased 169% from 975 in 2010 to 2,626 in June 2011 - and 3D screens increased by 149% from 2010 to 2011.

Drew Kaza, Executive Vice President of Digital Development for Europe’s leading exhibitor chain, Odeon & UCI Cinemas Ltd., shared the following sentiments, “Our conversion to digital cinema is going extremely well with a majority of our screens in the UK, Austria, Germany, Italy, Portugal, and Spain already up and running with digital 3D. We selected digital projectors with TI's DLP Cinema technology, and since the reliability and support has been excellent, we are ramping installation to have our entire circuit converted by 2013.”

DLP Cinema, the brightest and preferred digital cinema technology:
One of the highlights at this year’s CineEurope is James Cameron showing a new screening of Titanic in 3D on a DLP Cinema system, enhanced with Dolby’s 3D technology – one of the five 3D systems available worldwide, which are all compatible with DLP Cinema technology. The industry selects DLP Cinema for its brightness, which is a crucial qualitative element, especially for captivating and immersive 3D projections. Recently, the DLP Cinema-powered Barco DP2K-32B was awarded the Guinness World Book of records as the brightest projector on the planet, achieving 43,000 lumens. Ultimately, DLP Cinema technology remains the number one choice for illuminating the world’s largest screens.

DLP Cinema, the most reliable digital cinema technology:
Touting award-winning color performance, DLP Cinema is the only imaging technology to receive an Academy Scientific and Engineering Award (Academy Plaque in 2009) for precise color reproduction, and has become the industry standard for color accuracy. In addition, all subcomponents for DLP Cinema’s 2K and 4K platforms were the industry’s first DCI-approved digital cinema projector technology.

“DLP Cinema’s continued worldwide leadership in the 2D/3D digital cinema space provides theatre owners, studios, and, most important, moviegoers with an experience that simply cannot be equaled,” said Dave Duncan, Business Manager of DLP Cinema for Texas Instruments. “2010 was clearly an amazing year for DLP Cinema. Although the digital conversion was steady for the first 10 years, 2010 will be noted as a milestone in digital cinema history, as the number of DLP Cinema projectors nearly doubled in one year. This decade looks extremely bright for DLP Cinema and its licensees. Together with our partners, nearly one-half of the world’s theatre screens will be converted to DLP Cinema by the end of 2011.”

To learn more about DLP Cinema overall, please visit DLP Cinema stand at CineEurope, or visit www.DLPCinema.com.


About DLP Cinema:
DLP Cinema is a proprietary technology that delivers clear, sharp, bright and accurate images to movie theatres globally. To manufacture and market under the DLP Cinema trademark, technology licensees, including Barco, Christie and NEC, must meet stringent standards and guidelines meant to ensure the best possible performance and picture quality. This digital picture and standard of excellence ensures that a DLP Cinema movie screening looks flawless and each showing is as perfect as the first with no annoying scratches, tears or weaving that detract from the movie going experience. For more information, please visit www.DLPCinema.com/Cinema/DLP-Cinema-Advantages/.

About Texas Instruments DLP Products:
Since 1996, Texas Instruments’ award-winning DLP display technology has powered the world’s top projectors and displays, delivering pictures rich with color, contrast, clarity and brightness to screens of all sizes. DLP’s technology spans movie theaters (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to project images from the palm of your hand. Every DLP chip features an array of up to 2.2 million microscopic mirrors that switch at ultra high speeds – an innovative advantage that remains cutting edge and ideal for current and future applications alike. The results are high-resolution, highly reliable, razor-sharp images, that even work with fast motion video. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP.

About Texas Instruments:
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to www.TI.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.