TI has several trademarks related to its DLP® products. Please use our trademarks
according to the following rules:
The first use of all DLP® trademarks in text must be immediately followed by
a registered trademark symbol ® and then a generic noun. Second and later uses
of DLP trademarks can drop the registered trademark symbol ® but must still
be followed by a generic noun. All DLP® trademarks must be used only as proper
adjectives, not as nouns. For example:
- DLP® chip
- DLP® technology
- DLP® TV
- DLP® Projector
- dlp is a chip
- DLP is a type of display
- DLP Cinema® products
- DLP Cinema® technology
- DLP Cinema is deployed in theatres
- DLP® Cinema products (The ® should follow Cinema and not DLP)
RULES FOR USING OTHER TI TRADEMARKS ARE LOCATED HERE:
USE OF DLP® REGISTERED AND UNREGISTERED MARKS IN TEXT
- Use the exact form of the DLP® trademarks. Do not change the form of the trademark.
Some marks use a design in a word, or words, with a particular arrangement of lower
case and upper case letters, or a particular type font. Always use only the particular
design of lower and upper case letters or type font of the mark.
- For all DLP® trademarks, registered and unregistered, a generic noun must always
follow each use of the mark. This includes the use of a mark in the body of text,
paragraph headings, charts, figures, tables, banners and headlines. Only when using
a DLP® mark in a column heading of a table and space is severely limited, may
the generic noun be omitted. We use the generic noun after a mark to emphasize the
trademark nature of the word, or symbol and reinforce our exclusive rights to our
- The DLP® trademark is a brand mark that indicates the associated product comes
from Texas Instruments or includes a product that comes from Texas Instruments,
and represents the goodwill established in this product by Texas Instruments. The
DLP® trademark is not an acronym for the words 'digital light processing' and
should never be followed by '(digital light processing)'.
- The preferred trademark and noun for describing the digital micromirror device (DMD)
is: DLP® chip
- These are the minimum rules for the use of the trademark symbol with DLP marks.
The trademark symbol may be used more often.
- The trademark symbol is a superscript capital letter R in a circle, "®", or
a capital letter R in parenthesis, "(R)". The symbol follows the mark without a
space. A space and the generic noun follow the symbol.
- In general, a sentence should make sense with or without the mark.
- The DO NOT rules:
- Do not vary the form of any DLP® trademarks.
- Do not use any of the DLP® trademarks as a verb or a noun.
- Do not use any of the DLP® trademarks as a possessive or plural.
- Do not abbreviate or use a shorthand version of any of the DLP® trademarks.
- Do not add prefix or suffix words, numbers, or symbols as part of any of the DLP®
- Do not use other devices for identifying the DLP® trademarks, such as underlining,
bold or italic type font, or quotation marks that are not part of the mark.
ATTRIBUTION OF THE DLP® TRADEMARKS
The law provides for others to use the DLP® trademarks in referring to goods
and services from Texas Instruments. We ask that you use our marks properly as trademarks
or services marks and attribute the ownership of the marks to TI.
The attribution of any of the DLP® trademarks is shown in fine print indicating
the word, name, symbol or device used in the literature piece is a trademark or
service mark and attributing the ownership of that mark to Texas Instruments.
For example, the fine print for the DLP® trademarks reads as follows:
DLP and the DLP® logo are trademarks of Texas Instruments
("Incorporated" is not used in the attribution line.)
DLP® TRADEMARKS, SERVICEMARKS, AND APPROVED NOUNS The following are trademarks
and servicemarks of Texas Instruments and its subsidiaries. Every trademark or servicemark
is to be used as a proper adjective immediately followed by one of the recommended
nouns listed under that mark.
DLP Cinema® Chip
DLP® 3D Ready
DLP® Link™ Trademark Guidelines
DLP® BrilliantColor™ Guidelines
Digital Light Processing™ Chip